The biggest independent bookmaker in Ireland since its founding in 1998, Bet254 is also one of the most well known and highly regarded. Having expanded its operations away from the high street and onto the internet, the bookmaker now offers one of the best online sportsbooks around. With tons of exciting specials and an extensive list of sports to bet on, there’s something for everyone at Bet254 Sports.


Bet254 Sports is presented in a way that’s clear and easy to understand, even for betting newbie’s. The site itself is very intuitive, offering clear directions to whatever it is you’re looking for, with simple navigation and minimal clutter.

If you’re looking for the latest promotions and specials or a major event to bet on, it’s all plain to see on the site’s home page, making Bet254 exceptionally easy to use.

Placing a bet is a straightforward process on Bet254 Sports, with clear bet slips where users can simply select a bet size, event and bet type, along with a handy Bet Calculator to help bettors calculate the odds and prices that they’re working with.


You’re spoiled for choice at Bet254 Sports, with an extensive list of sports for punters to bet on, from the obvious most popular events to smaller teams and games. The site’s speciality is football and horse racing, so that’s where you’ll find the biggest range of markets to choose from, with as many as 100 available on each Premiership football match.

Aside from sports betting, Bet254 offers fun bets on other events, from entertainment and TV specials to politics and even the weather, with tons of unique options and specials.

Live streaming is available on most of the events covered by Bet254 Sports, giving users the chance to stay on top of their chosen event, with the added opportunity to bet in-play with constantly changing odds. Bettors will also benefit from the live commentary that accompanies the streaming through audio and text, keeping them consistently up to date.


Newcomers to Bet254 Sports should make sure they have their Bet254 promo code with them upon signing up, so that they can make the most of the many exciting promotional offers available on the site. The bonuses change throughout the year but are always generous, giving new users a little extra to bet with when they sign up. Currently, new customers can get 2,500 KSh on top of their first 2.500KSh bet, doubling their money and their chances to win.


Bet254 is famous for its money back promotions, which refunds losing bets on particular events. Customers who place bets on the first and last goalscorer or final scores of any Premier League match this month will get all of their bet money back if a team comes back from a losing position.


Bet254 also offers users a Refer a Friend promotional bonus- simply bring a friend over to Bet254 Sports to join in on the betting action and you’ll score a 2,500 KSh free bet.